about us

Thank you for being interested enough in TrademarkEdge to see what we're about!  

My name is Heidi Pliam, and I started the TrademarkEdge brand years ago as an information resource.  Eventually I learned what most small businesses need isn't more information, but rather better solutions --solutions that get the job done effectively, without complication and unnecessary expense -- solutions that are comprehensive and do not leave gaps between where one professional advisor ends and the other begins.  

philosophical shift

Who said lawyers only get to talk about the legal side of branding (ie. trademark law) and that designers get to talk about everything else, not just design but strategy?  That seems messed up when you think about it.  Lawyers are trained, hired, and promoted for their thinking skill, analysis and good judgment.  Meanwhile, branding firms are primarily design-oriented creative thinkers.  Their skills are invaluable, but as creatives, not necessarily as strategic brand management consultants.  For that, I'd look either to MBAs or lawyers.   

Being full-service doesn't mean we only serve a full 5-course meal when you need a snack to tide you over.  It means we focus on what works best for your unique company, wherever you're at in your business plan and budget. This comprehsneive worldview helps particularly when you don't have a budget to do everything you "should."  By having us assess all your branding needs, both legal and marketing, you can avoid spending all your money on the lawyer first, leaving insufficient funds left over to do solid branding work, or vise versa.  Instead, you can relax knowing you are handling your most importnat priorities first, based on expert analysis and advice of seasoned professionals looking at your unique situation in a comprehensive fashion.
 

the particulars of who "we" are

"We" refers to IngenaLaw Professional Corporation, a solo practice based in Minneapolis Minnesota.   "TrademarkEdge" is a common law trademark owned by IngenaLaw Professional Corporation.  Ingena Group, LLC, is not a law firm, but handles the non-legal aspects in delivering our comprehensive services under the TrademarkEdge brand.   Click the "Contact Us" tab above to see our address and phone, or click over to www.ingenalaw.com to see the law firm website.  The LLC has no independent website.