about us

Thank you for being interested enough in TrademarkEdge to see what we're about!  

My name is Heidi Pliam, and I started the TrademarkEdge brand years ago as an information resource.  Eventually I learned what most small businesses need isn't more information, but rather better solutions --solutions that get the job done effectively, without complication and unnecessary expense -- solutions that are comprehensive and do not leave gaps between where one professional advisor ends and the other begins.  

philosophical shift

Who said lawyers only get to talk about the legal side of branding (ie. trademark law) and that designers get to talk about everything else, not just design but strategy?  That seems messed up when you think about it.  Lawyers are trained, hired, and promoted for their thinking skill, analysis and good judgment.  Meanwhile, branding firms are primarily design-oriented creative thinkers.  Their skills are invaluable, but as creatives, not necessarily as strategic brand management consultants.  For that, I'd look either to MBAs or lawyers.   

Being full-service doesn't mean we only serve a full 5-course meal when you need a snack to tide you over.  It means we focus on what works best for your unique company, wherever you're at in your business plan and budget. This comprehsneive worldview helps particularly when you don't have a budget to do everything you "should."  By having us assess all your branding needs, both legal and marketing, you can avoid spending all your money on the lawyer first, leaving insufficient funds left over to do solid branding work, or vise versa.  Instead, you can relax knowing you are handling your most importnat priorities first, based on expert analysis and advice of seasoned professionals looking at your unique situation in a comprehensive fashion.
 

the particulars of who "we" are

"We" refers to IngenaLaw Professional Corporation, a solo practice based in Minneapolis Minnesota.   "TrademarkEdge" is a common law trademark owned by IngenaLaw Professional Corporation.  Ingena Group, LLC, is not a law firm, but handles the non-legal aspects in delivering our comprehensive services under the TrademarkEdge brand.   Click the "Contact Us" tab above to see our address and phone, or click over to www.ingenalaw.com to see the law firm website.  The LLC has no independent website.  

Join our team.  We do the legal work and rely on professional designers on a sub-contract basis.  We ensure participation at the earliest stages of both legal and marketing professionals  in a seemless manner to the client, so our clients don't have to know when to speak to which professional.  

Try our online tools to help streamline the process of working with us.  Or, simply contact us by clicking on the link above.
 

who our clients are

Our clients are small businesses ranging from 1 to 50 person operations.  They understand the prudence of investing in quality branding, but don't want to pay for more than they need to for their particular stage of business.  
 

how we do it

Although we offer the same services as a full service branding consultancy firm that would charge hundreds of thousands of dollars, we've figured out to slash the costs without compromising quality by using innovations such crowdsourced designs, turnkey internet-based information gathering tools, and smart internal systems, and combining expertise under one roof.  

We have also cut out fat that simply isn't necessary for smaller businesses, because of their smaller investments in product development and marketing.  So, instead of selling overkill. we provide a la carte services where possible, and guiding you along the entire way with an understanding you may not know enough to pick the right items from an a la carte menu without more information.